Tuesday, December 20, 2011

Gift Cards for the Christmas Stocking!

Consumer surveys conducted by Goldman Sachs for the International Council of Shopping centers point out that gift cards will be the most popular choice among shoppers this year. 

The ICSC released their list of top holiday gifts for the 2011 season as part of the ICSC’s holiday spending forecast, which includes predictions for Black Friday.  The items that consumers plan to purchase this year is: 

·         Gift cards – 14.2% compared to 11.2% in 2010
·         Clothing – 12.8% compared to 11.9% in 2010
·         Toys or Games – 11.2% compared to 8% in 2010
·         Music, CDs of DVDs – 9.2% compared to 8.6% in 2010
·         Cash – 8.4% compared to 8.1% in 2010
·         Electronics – 7.9% compared to 7.7% in 2010 

Did we ever think that gift cards, used as holiday gifts would be more than 70% higher than cash?

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