In the past, games were used sporadically by the incentive industry and mostly consisted of sweepstakes as communications devices in major incentive programs or as means to reinforce training activities or testing. They were often very successful. With the onset of video games and there effect on Gen X and Y, it’s just natural that they should make up a part of the performance improvement awards industry.
As mentioned in the stats shown, 90% of Gen Y would like to see co-workers who make the job fun. Obviously you just can’t schedule “play time” for everyone without the play having some meaning and objective. Studies have shown that employee engagement is a problem in the workplace. By and large employees are not as engaged as they should be and in fact many are disengaged completely. Properly designed games used to reinforce business objectives and energize the workforce may be just what are needed to engage employees.
Almost half (49%) of Gen X & Y in the workforce (ages 18 to 49) play online games. As mentioned in this post…
“The new wave of younger generations-those very groups who are just entering or will be entering the workplace- have grown up involved in computer or video gaming. Surprisingly, about a quarter of people 50 years and over is also getting into gaming.”
As electronic games become more and more prevalent in the workplace, either as a means to communicate important company messages or to motivate improved performance, I hope the companies using them carefully consider the kind of awards they utilize to reinforce the behavior they seek. The X & Y generations don’t want the same awards that were used to reward their parents and grandparents. They want awards that appeal to their own lifestyles. Awards that allow them choose what they really want, like the Award of Choice, a premier gift card solution that has No Fee and provides hundreds of different merchants to choose from.
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